What Mr. Baig's organization is doing is a step in the right direction to change a thought process of non-Muslims about Muslims.  However, this writer has his own apprehension and that is if this billboard campaign is really genuine or is it another ploy to gain the good will of non-Muslims about Muslims.  I am asking Mr. Baig if his organization is going to stand up openly condemning any terrorist act perpetrated by any Muslim anywhere in the world, if his organization is going to work as a true citizen and report any noticeable anti-national activity in their community to the legal authority, if his organization can confirm that Muslim mosques are not going to be the recruiting centers of future martyrs and the audience is not going to be brain washed with the concept of jihad and infidel.  Can he and his organization do it?  Religious places ought to deliver sermons only and only on the topic of spirituality which teaches the audience how to be peaceful, love each other and respect each other and not to hate and kill each other.  Unfortunately, most of the so called Imams and mullahs in the mosques are not spiritually literate.  They deliver discourses either predicated on their own distorted understanding of Koran or as they are guided by their financiers to proliferate their philosophy of Islam.  In both cases, it is harmful and does not serve the humanity the way it should.  Hence, the whole world is a victim of this convoluted and contorted version of Islam.  What is happening in the Middle East, especially the activities of ISIS, is a shameful live example of Muslims.  What is Mr. Baig's response to it and what his organization is doing to stop this inhumane activity, other than just pasting and displaying billboard signs.